Strategy & Execution
A strong media presence was key to legitimising both the technology and the broader understanding of how heat impacts sporting performance. Press coverage spanned major sports, tech, and general news outlets, including television, ensuring widespread exposure.
Partnering with 14 mens and women's cycling teams and leading triathletes positioned Core as an essential tool for elite performance, creating a natural pathway for consumer adoption. With numerous olympic gold medals and major race wins by athletes and teams using the wearable sports technology delivered validation.
A compelling digital presence provided athletes and coaches with accessible information on the science behind heat awareness and its impact on performance. Events and direct engagement with key stakeholders further solidified Core’s credibility, while strategic brand collaborations helped expand reach despite limited resources.
Results & Impact
Core’s success extended beyond product adoption—heat awareness became widely recognised among athletes, coaches, and media, creating demand for performance-based temperature monitoring.
Consumer engagement grew steadily, and sales consistently met projections, solidifying Core’s market position.
