As part of the rebranding of Xetra, the logo for the Electronic Stock Market (Xetra) was redesigned. The logo was freed from it's original graphical corset while the unique signifying characteristics of the Electronic Stock Market were more clearly defined. The X is a symbolic 'place holder' for various world currencies and is embodied using a modern and clean font style that is strong and timeless. The word addition (live) lends an almost retro-technical feeling to the Logo. The technical style blue has the right colour intensity to enhance the overall identity.

The basis of the Andreas Rose Corporate Design is a series of coloured squares which symbolises fabric which has been magnified to reveal the detail of the textile. Using this graphical representation of fabric texture as a foundation, changing colour worlds that suit contemporary and future trends in style can be adapted into the corporate design. This concept lends the corporate communication an element of flexibility so that it can be reinvented and stay in front of the trends while retaining an affinity with the key components of Style Coaching; textiles, colour and people.

The Usability Expert, Roland Graef, makes a clear statement with his corporate design. The company is presented dominantly and decisively via the logo and accompanying corporate identity and web design. In order to be noticed among the media jungle it is crucial to highlight the USP's. Red grabs the viewer's attention and signals importance, thus making it an ideal colour for the Usability Expert. The slogan is the key in communicating the business of ease of web.